Соцсеть Илона Маска сняла запрет на рекламу криптовалют
Глава отдела продуктов принадлежащей Илону Маску соцсети X Никита Бир (Nikita Bier) сообщил, что платформа исключает криптовалюты и ряд финансовых продуктов из перечня запрещенных категорий рекламы.
По его словам, ключевым нововведением стала обязательная маркировка платного партнерского контента. Все промопубликации, созданные в рамках оплачиваемого сотрудничества, теперь должны сопровождаться отметкой «платное партнерство».
«Неразглашение платного продвижения подрывает целостность продукта и заставляет людей не доверять контенту. Эта новая функция позволит соблюдать правила, но, что важнее, быть прозрачными с подписчиками», — отметил Бир.
Он добавил, что реклама финансовых продуктов по-прежнему ограничена в отдельных юрисдикциях, включая Великобританию, Австралию и страны Европейского союза, где действуют более строгие нормы регулирования. Ответственность за соблюдение местных требований возложена на рекламодателей.
В середине февраля Бир сообщил, что X готовит запуск функции Smart Cashtags, которая позволит пользователям торговать криптовалютами и акциями непосредственно в интерфейсе платформы.
Ранее национальная комиссия по фондовому рынку Испании (CNMV) оштрафовала сеть X на 5 млн евро ($5,8 млн) за нарушение правил размещения рекламы криптовалютных продуктов и услуг.
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